Project

Fat Shack is a fast-growing snack brand focused on bold flavors and an energetic food culture. The objective of this project was to build a strong and engaging social media presence that reflects the brand’s fun personality while driving audience engagement and brand awareness. We managed Fat Shack’s social media channels with a content-first approach, combining visually appealing creatives, engaging copy, and platform-optimized strategies. From content planning and post design to reels and audience interaction, every element was crafted to connect with food lovers and create a consistent, recognizable brand voice across platforms.