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SEO & Performance Marketing

We partnered with the client to improve online visibility and drive high-intent traffic through a combined SEO and performance marketing strategy focused on sustainable growth and measurable ROI.

SEO & Performance Marketing

The Challenge

The brand faced low organic visibility, inconsistent lead flow, and underperforming paid campaigns. There was no clear tracking system to measure conversions or optimize performance effectively.

Our Approach

We implemented a data-driven strategy combining SEO optimization with targeted paid campaigns, supported by proper conversion tracking and continuous performance analysis.

Scope of Work

On-Page SEO, Technical SEO, Off-Page SEO, Google Ads (PPC), Meta Ads, Conversion Tracking & Analytics.

Strategy & Execution

  • SEO Audit & Keyword Research

    We conducted a detailed website audit and keyword research to identify high-intent search opportunities and technical gaps.

  • On-Page & Technical SEO

    Website pages were optimized for structure, content, speed, and mobile performance to improve rankings and user experience.

  • Off-Page SEO & Authority Building

    We focused on building quality backlinks and improving domain authority to strengthen search visibility.

  • Paid Ads Strategy (Google & Meta)

    Targeted ad campaigns were launched to capture high-intent users and drive immediate traffic and leads.

  • Conversion Tracking & Analytics

    We implemented accurate tracking to monitor user behavior, conversions, and campaign performance across channels.

Key Takeaways

Combining SEO with performance marketing creates a powerful growth engine. Long-term visibility paired with data-driven ads delivers consistent traffic, leads, and measurable business results.

Results & Impact

4X

lead growth

-42%

cost per lead

Looking to grow your traffic and conversions?

Let’s build a performance strategy that delivers measurable results.

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